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About US Page : Don’t Go In Naked, Just K.I.S.S.

Posted by on Sep 30, 2012 in Branding, Building Relationships, Communicate, Featured, Hidden Value, Solution, Technology

About US Page : Don’t Go In Naked, Just K.I.S.S.

Have you ever thought about what makes you memorable to others? Face to face meeting is the easy part but what about when you are found online first? Whether you are a corporate entity or a personal brand online representation can become lost in a sea of anonymity. It is always the relationship and trust that builds the friendship and makes the sale. K.I.S.S rules apply here. On your site you want to guide your site traffic with ease to the trusting part of equation and an...

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Why Your Community Management Kinda Sucks

Posted by on Sep 21, 2011 in Bad Branding, Branding, Community, Consumer, content, Corporate, Featured, Jive From The Hive, Solution

Why Your Community Management Kinda Sucks

So those who know me know I have taken time off to write and plan my next big business endeavors and expose some small¬†accomplishments in the next couple weeks. I’ve tended to working with elite group of clients and taking on a few pre-selected clients. Regaining a solid platform and setting sights on some new goals. With several new community and content sites launching in the Fall and Yup! I’m excited! Taking time this summer has been gratifying to step back...

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Speaking Events: ICSC Retail Fusion Conference Chicago

Posted by on Mar 19, 2010 in Branding, Business, Corporate, Retail Marketing, shopping mall marketing, Solution

Two weeks ago, I had the extreme pleasure of meeting the marketing mavens of the shopping mall world otherwise known as ICSC ( International Council of Shopping Centers).¬† I was quite enlightened to be exposed to the social business model and the the retail industry.   In a way they are just starting out with the social business paradigm shift. It is unlike anything they have every experienced before and the majority of the feedback came back to the same point....

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Series: Finding Hidden Value – New Ebook – Creating Captivating Content Online

Posted by on Dec 1, 2009 in Communicate, Community, content, Conversational, Ebook, Events, Series, socialmedia, Solution

Community building and management  is one of those areas in which I excel at. The enjoyment that I get by creating a “buzz” around a brand online to me is just well the cat’s meow. It is that raw talent that has inspired two other communities Women of Web 3.0 and RetailSherpa.org. Recently, I attended the Social Fresh #SoCruise with a select group of distinguish group on individuals who are considered elite in their particular area of focus. It was a...

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Opposites Attract: Corporate Social Media Policy Guidelines

Posted by on May 11, 2009 in Conversational, networking, Policy, socialmedia, Solution

Molding aspects of a social media in a medium to large sized corporation can be tricky. Old fashioned corporate philosophy dictates control over the flow of communication be regulated by the proper in house channels only. In the evolution of social we see individuals representing company ideals and company brands when we use to see press releases and public relations broadcasting their spun version. The core of the company’s foundation ordinarily was concealed unless...

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Tropicana / PepsiCo: Who Cashed This Check? Branding Disaster

Posted by on Feb 22, 2009 in Bad Branding, Branding, Communicate, Community, interaction, Solution

I think I stepped in something and it smells like… I want to meet the agency who was able to convince Tropicana to alienate all their loyal orange juice consumers and sold them on this self-damaging visual design. I personally love Tropicana and have been drinking it since I was a child so the fact that I have been unable to find any Tropicana on the shelf since late December 2008 annoys me. I hate the cheap stuff and as a consumer it comes down to ease, convenience...

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Are You Part of the Solution or Part of the Problem?

Posted by on Feb 21, 2009 in Conversational, Karma, Social, Solution, Twitter

I try my best to be a problem solver to everyone I connect with. I like to be helpful in general. In this day and age you would think we as a community would have more solutions to common problems. Such as communicating and being helpful to others. Seemingly, with my daily experiences I run more and more into large companies and individuals who have no solutions and always more problems. If I have a problem and I ask you for help its because I’m trying to solve the...

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