Legal Versus Social: 7 Steps To An Amicable Relationship

Posted by on Oct 26, 2009 in Business, Communicate, Community, Corporate, Employment, engagement, Law, Legal, Social, Social SEO

7 Steps to integrate your corporate legal department and an evolving social business model seamlessly.(This post is designed more for those deep in the corporate trenches, looking for guidance on how to plan out a new guidelines around social business practices policy). As social business communications become more prevalent in your marketing strategy, it should be expected that legal will also become more adamant about creating documents to lock down your companies brand...

Read More »

Independence Day: It Is Up To Individual Interpretation

Posted by on Jul 5, 2009 in Communicate, Community, engagement, Karma

   Independence day is my favorite holiday of the year. In my personal opinion how to celebrate the holiday is it is up to individual interpretation. Beside the “normal” celebrating it is my annual half-way point where refreshing and realigning is my main goal. Secondly, its time for catching up with family and friends on all levels. My family and friends remind me I need to disconnect from my wifi connection and live life. A couple years ago I looked...

Read More »

Ovaltine Re-brands and Ignores Their Online Audience

Posted by on Apr 21, 2009 in Branding, Consumer, engagement, Social Attributes

Dear Ovaltine. Please take a hint from SPAM. I do love my Ovaltine (the orange can) and have no idea why. It is just one of those foods we were raised on as kids. Hersey’s syrup was never my thing. My first observation is Nestle really needs some guidance in engaging their online audience. Ovaltine changed to the new logo and container. The unveiling of the new look has been so silent that there has been little to no online excitement about it at all. I Googled...

Read More »