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Why Your Community Management Kinda Sucks

Posted by on Sep 21, 2011 in Bad Branding, Branding, Community, Consumer, content, Corporate, Featured, Jive From The Hive, Solution

Why Your Community Management Kinda Sucks

So those who know me know I have taken time off to write and plan my next big business endeavors and expose some small accomplishments in the next couple weeks. I’ve tended to working with elite group of clients and taking on a few pre-selected clients. Regaining a solid platform and setting sights on some new goals. With several new community and content sites launching in the Fall and Yup! I’m excited! Taking time this summer has been gratifying to step back...

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Nutella Lover’s Come Out of the Closet…It’s a Big Closet

Posted by on Jul 24, 2009 in Branding, Communicate, Community, Consumer

(Traduire en français) (Traduci in italiano) An interesting pattern caught my eye this week. Some friends Steve Woodruff, Sonny Gill, Kris Colvin, Kirsten Wright, Oliver Blanchard and others exposed their personal opinions about Nutella. Online a secret society of Nutella lovers emerged to the fore front of online chatter. There are some of us that hide in the shadows with a favorite jar of the chocolate hazelnut delight and a large spoon waiting for the sweet...

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Friendly Skies : Traveling Tips

Posted by on May 18, 2009 in Airport, Consumer, Conversational, Travel

Picture that last piece of luggage circulating endlessly on the baggage claim carousel at the airport. It has traveled from somewhere far away to get here and now it circulates round and round just getting bumped around. This summarizes more of my experiences when it comes to flying the friendly skies. I really enjoyed reading workshifting.com this weekend. I think Chris’s post offers a lot of comfort and objective tips to someone who is starting to take the skies by...

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Ovaltine Re-brands and Ignores Their Online Audience

Posted by on Apr 21, 2009 in Branding, Consumer, engagement, Social Attributes

Dear Ovaltine. Please take a hint from SPAM. I do love my Ovaltine (the orange can) and have no idea why. It is just one of those foods we were raised on as kids. Hersey’s syrup was never my thing. My first observation is Nestle really needs some guidance in engaging their online audience. Ovaltine changed to the new logo and container. The unveiling of the new look has been so silent that there has been little to no online excitement about it at all. I Googled...

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Rub-a-Dub-Dub there’s a Kindle in My Tub

Posted by on Apr 20, 2009 in Branding, Consumer, Gadget Review, Tech

I am a big fan of the Kindle 2 but something about how it was designed seem flawed. They designed a product that is really only a good fit for the traditional generic reader. It is like they missed a whole target market when they design the Kindle unit. The bathtub and beach readers totally got passed up! As a techie girl, the Kindle 2 is a must have if only just because it reads aloud to me. It is a common and a relaxing practice for me to step away from the glow of my...

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