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Nutella Lover’s Come Out of the Closet…It’s a Big Closet

Posted by on Jul 24, 2009 in Branding, Communicate, Community, Consumer

(Traduire en français) (Traduci in italiano) An interesting pattern caught my eye this week. Some friends Steve Woodruff, Sonny Gill, Kris Colvin, Kirsten Wright, Oliver Blanchard and others exposed their personal opinions about Nutella. Online a secret society of Nutella lovers emerged to the fore front of online chatter. There are some of us that hide in the shadows with a favorite jar of the chocolate hazelnut delight and a large spoon waiting for the sweet...

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Ovaltine Re-brands and Ignores Their Online Audience

Posted by on Apr 21, 2009 in Branding, Consumer, engagement, Social Attributes

Dear Ovaltine. Please take a hint from SPAM. I do love my Ovaltine (the orange can) and have no idea why. It is just one of those foods we were raised on as kids. Hersey’s syrup was never my thing. My first observation is Nestle really needs some guidance in engaging their online audience. Ovaltine changed to the new logo and container. The unveiling of the new look has been so silent that there has been little to no online excitement about it at all. I Googled...

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Rub-a-Dub-Dub there’s a Kindle in My Tub

Posted by on Apr 20, 2009 in Branding, Consumer, Gadget Review, Tech

I am a big fan of the Kindle 2 but something about how it was designed seem flawed. They designed a product that is really only a good fit for the traditional generic reader. It is like they missed a whole target market when they design the Kindle unit. The bathtub and beach readers totally got passed up! As a techie girl, the Kindle 2 is a must have if only just because it reads aloud to me. It is a common and a relaxing practice for me to step away from the glow of my...

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Tropicana / PepsiCo: Who Cashed This Check? Branding Disaster

Posted by on Feb 22, 2009 in Bad Branding, Branding, Communicate, Community, interaction, Solution

I think I stepped in something and it smells like… I want to meet the agency who was able to convince Tropicana to alienate all their loyal orange juice consumers and sold them on this self-damaging visual design. I personally love Tropicana and have been drinking it since I was a child so the fact that I have been unable to find any Tropicana on the shelf since late December 2008 annoys me. I hate the cheap stuff and as a consumer it comes down to ease, convenience...

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