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Why Your Community Management Kinda Sucks

Posted by on Sep 21, 2011 in Bad Branding, Branding, Community, Consumer, content, Corporate, Featured, Jive From The Hive, Solution

Why Your Community Management Kinda Sucks

So those who know me know I have taken time off to write and plan my next big business endeavors and expose some small accomplishments in the next couple weeks. I’ve tended to working with elite group of clients and taking on a few pre-selected clients. Regaining a solid platform and setting sights on some new goals. With several new community and content sites launching in the Fall and Yup! I’m excited! Taking time this summer has been gratifying to step back...

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My Online Doorbell. How To Turn Your Brand Evangelists Into Anti-Evangelists

Posted by on Mar 26, 2010 in Bad Branding, Branding, Building Relationships, Communicate, Community, Featured

This one in a series of posts that make up “The Community Manager’s Toolbox”.   When does company contact reaches the point of becoming an annoyance? When do you start to feel resentful that your own time management is being challenged? Incessantly ringing my door bell multiple times does not make me want to buy your product more. It is becomes and annoyance. An annoyance is also the one element of company communication that will always produce the...

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Tropicana / PepsiCo: Who Cashed This Check? Branding Disaster

Posted by on Feb 22, 2009 in Bad Branding, Branding, Communicate, Community, interaction, Solution

I think I stepped in something and it smells like… I want to meet the agency who was able to convince Tropicana to alienate all their loyal orange juice consumers and sold them on this self-damaging visual design. I personally love Tropicana and have been drinking it since I was a child so the fact that I have been unable to find any Tropicana on the shelf since late December 2008 annoys me. I hate the cheap stuff and as a consumer it comes down to ease, convenience...

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